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Research papers

Valuing in-store marketing

The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship between traffic and sales, moderated by store and...

Catalogue: WM3 2007
Author: Kathryn Young
Companies: Nielsen, Procter & Gamble
June 3, 2007
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Citation

Young, K. (2007a, June 03). Valuing in-store marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/valuing-in-store-marketing